Targa Telematics showcases unified brand identity for new group website

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Targa Telematics’ new corporate website is now live, delivering a unified digital platform to showcase the group’s various local entities.

The new platform highlights Targa Telematics’ international presence and portfolio of solutions

The launch of the new site follows Targa’s acquisition of Viasat in May 2023 and represents the latest step in the integration and rebranding process.

The new website showcases the group’s various local entities and their areas of expertise, while unifying language and visual identity to ensure strong and coherent brand recognition at an international level.

In line with the company’s international expansion strategy, the new platform also highlights Targa Telematics’ international presence and broad portfolio of solutions and allows for the customisation of specific sections for each country to meet local communication and commercial needs.

Elena Bellini, head of marketing at Targa Telematics, commented: “The implementation of the new website marks another step forward in the integration process between Targa Telematics and Viasat. We chose to create a multisite platform, consistent in style yet flexible in content, to enable more direct and personalised communication across different countries. In the coming months, we also plan to roll out additional sites and language versions.”

Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.