TomTom forms North American marketing alliance with LoJack
LoJack will market, sell and support TomTom’s range of fleet management solutions through its dealership network.
‘This strategic alliance enables both companies to strengthen their position as best-in-class providers of automotive technology,’ said Thomas Schmidt, managing director, TomTom Business Solutions.
‘LoJack’s far-reaching market presence will introduce TomTom’s fleet management technology to new business markets in North America and enable existing LoJack customers to benefit from a full fleet management solution.’
TomTom’s solutions for fleets include its SaaS fleet management platform, smart navigation and tools for optimising fuel consumption and workflow management.
‘Significant market opportunities exist with the connected car,’ said Randy L Ortiz, president and CEO of LoJack Corporation.
‘Working with TomTom will enable us to have a unique and important position in this market by leveraging our complementary capabilities. Together we can develop products and services for new and existing markets, delivering increased value for customers and partners.’
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