True fleet market sees double-digit growth across EU-5 in August, says Dataforce

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The report on commercial registrations without manufacturers, dealerships and Rent-A-Cars shows that volumes ranged between 9.9% (United Kingdom) and 25.9% (Spain). With +20.8% France equalized its biggest percentage growth in 2015 which was achieved in March. Overall the growth pushed the year-to-date rate to 11.2%.

France:

With a figure of 24.3% in August, this is the highest share for True Fleets in the French passenger car market so far. A total of nine out of the Top 10 brands in August recorded an increase of True Fleet registrations compared to August 2014. The home brands Peugeot, Renault and Citroën are still dominating the market accounting for almost 50% of all fleet registrations. Volkswagen follows on fourth position ahead of BMW. The Bavarian car maker performed extraordinary well by achieving its best market share in the French fleet market ever. The new 2 Series Active Tourer contributed significantly to this positive result, missing the Top-10 ranking by only 44 units.

Germany:

August was also another strong month for the German fleet market: +12.8% is the second highest growth rate in 2015. Ford showed a remarkable result, with an increase by 46.1% leading to the biggest market share since almost six years (September 2009). The Mondeo was really going strong jumping from rank number 46 in August 2014 to 15 in the current month. Another brand with an outstanding performance was SEAT (+ 21.0%) improving to eighth position and achieving a new record market share. Leon is the top-seller within the Seat range and ranking number six in the compact car segment behind Volkswagen Golf, Skoda Octavia, Ford Focus, Audi A3 and Opel Astra.

The biggest improvement by absolute volume was scored by the Mercedes-Benz C-Class, which entered the podium in third position behind Volkswagen Golf and Passat.

Italy:

August was the seventh month with a double-digit growth rate in this year. More than 200,000 True Fleet registrations in the first eight months is the highest year-to-date figure since 2008.

Compared to the other four markets there were a lot of changes in the Top 10 model ranking in Italy. Four models were new entries compared to the Top 10 in August 2014:

  • Nissan Qashqai (+ 134.3%, from rank number 20 to 3) leading the SUV segment.
  • Peugeot 308 (+ 96.0%, from rank number 16 to 7)
  • Fiat 500X (New entry, ranking number 8)
  • Ford Focus (+ 118.1%, from rank number 21 to 10).

Spain:

The biggest improvement within the Top 10 brands was achieved by Mercedes and Nissan. Mercedes climbed from 8th to third position with a plus of 41.0%, Nissan in fourth place even gained nine positions thanks to a remarkable growth of almost 173%.

The particularly strong performance of the C-Class and CLA-Class pushed Mercedes to its highest market share in the Spanish True Fleet Market since seven years (August 2008). Within Nissan, the SUV models X-Trail and Qashqai particularly contributed to the positive result in August. The Qashqai led the SUV segment in front of Mercedes GLA and Nissan X-Trail and even ranked number four across all vehicle segments behind market leader Volkswagen Golf, Volkswagen Passat and Opel Astra. UK: SUV still going strong; Citroen & Jaguar shining

For the sixth consecutive month the SUV segment was leading within True Fleets. Nissan Qashqai lost a bit of momentum being overtaken by Opel Mokka (+ 96.0%) and Ford Kuga (+ 89.3%). Both were achieving their highest market share within the Sports Utility Segment so far. Mokka was even ranked number three overall behind Ford Focus and Volkswagen Golf and followed by two further Opel products (Zafira and Astra).

In August there were two more very successful brands: Citroen achieved its best market share since four years. C1 (+ 183.0%) and the new entry Cactus were responsible for the biggest part of Citroen’s growth. The all new XE shows first results boosting Jaguar’s registrations by formidable + 316.9% helping the British manufacturer to attain its highest share since December 2005.

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.

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