Volkswagen returns to Iran after 17-year gap

By / 7 years ago / News / No Comments

Volkswagen is to start selling cars in Iran after more than 17 years away from the market.

Volkswagen dealership in Iran

Mammut Khodro will import VW brand vehicles into Iran and initially distribute them through eight dealers, focusing on the Teheran region.

The deal with local partner Mammut Khodro – also the official Iranian importer for the VW Group’s Scania brand – will see Volkswagen brand vehicles imported into Iran and initially distributed through eight dealers, focusing on the Teheran region. The deal will kick off with the Tiguan and Passat models.

Mehrzad Ferdows, board member and owner of Mammut Group, said: “The Iranian automotive market is currently undergoing changes based on customer expectations. Comfort, environmental friendliness, safety, fuel consumption and modern mobility services are becoming increasingly important for Iranians. This has led to rethinking in the automotive industry and consequently a shift towards more modern vehicles and mobility solutions.”

Volkswagen said the deal forms part of a systematic regionalisation of its worldwide automotive business.

“By returning to Iran, the Volkswagen brand is filling in another blank spot on the global automotive map. We are thus strengthening our international presence still further. At the same time, we are taking our very latest models with premium features to our Iranian customers,” said Anders Sundt Jensen, project manager for the Iranian market at Volkswagen.

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.