AI predictions on crashes are ‘missing link’ in road safety quest

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Using AI predictions on when and where road collisions will take place to help drivers avoid them could revolutionise road safety – including for grey fleet drivers.

Predina is looking to build on traditional telematics systems through its new AI analytics platform, including in the insurance sector

So says tech start-up Predina, which is looking to build on traditional telematics systems through its new AI analytics platform, including in the insurance sector.

Founded by Nigerian-born aeronautics engineer Bola Adegbule, the firm’s new system predicts and mitigates accident risk in autonomous vehicles and today’s vehicles, using a range of contextual data.

The platform explores drivers’ intended routes and enables them to avoid known blackspots, based on dynamic predictions of road collision likelihood that take in factors such as road layout, weather, time of day and other factors external to the vehicle itself. The solution has initially been developed for the UK but the company is eyeing other markets too.

According to Predina, the technology could break new ground, both in terms of road risks – taking in grey fleet drivers too – and for usage-based insurance, which could see drivers gain from lower premiums for using lower-risk routes.

“The missing part of the puzzle in the quest for safer roads is looking at everything outside the vehicle,” said Predina business development director Guy Barbor. “Focusing on this offers huge prospects for insurers to change premiums and for commercial fleets to assess and manage work-related road safety.  This extends to the 14 million-strong ‘grey fleet’ and the millions of miles driven by employees using their own private vehicles on company business.

“Long-established commercial relationships between car manufacturers, insurance companies and rail operators are being disrupted by startups developing new products and services that are changing behaviours and empowering consumers with greater control and choice over spend and service,” added Barbor. “There are huge opportunities to reconsider established norms – and predicting road crashes before they happen has great potential.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.