APD clients to benefit from Feefo ratings

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APD Global Research has partnered with Feefo to increase service excellence visibility for its clients.

Paul Turner, managing director APD Global Research

Paul Turner, executive chairman, APD Global Research

The partnership will enable existing customer experience and service reviews to be turned into Feefo ratings for APD Voice 360 users, including any verbatim comments and a customer experience star rating out of five.

It will also help to drive client website traffic thanks to Feefo’s partnership with Google, Yahoo and Bing. Each time a review is completed, it is recorded as fresh new content by these search engines, helping to push client sites up the search engine rankings. This in turn brings greater online visibility to customers and prospects.

“This ground-breaking new Feefo partnership gives our Voice 360 clients an option to achieve greater visibility of their service excellence to the outside world,” said Paul Turner, executive chairman of APD Global Research.

“This will allow us to provide an improved research experience within Voice 360 by minimising the amount of times customers are often contacted for feedback, whilst optimising the use of the data we are collecting.”

“This is an exciting initiative for both parties,” explained Tshili Khupe, Feefo’s head of partnerships. “APD collects quality information that currently remains invisible to the outside world. By using Feefo, that data will become much more visible. We know that by making customer feedback more visible we can have a huge impact on website clickthrough rates, which ultimately drives sales and revenue for businesses,” he added.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.