Autorola UK has named George Fitzpatrick as its new sales director, spurring growth plans across the firm’s three UK business units.

George Fitzpatrick, Autorola UK sales director

Fitzpatrick, who will report into managing director Neil Frost, will lead on strategy across Autorola UK’s Marketplace wholesale online remarketing platform, the Autorola Solutions asset and workflow management system, and Indicata’s used car data intelligence.

He brings more than 24 years of sales leadership experience in the automotive industry, having worked both in the UK and internationally with a range of respected brands including JLR and Dekra.

His appointment aligns with global expansion across the wider Autorola Group, with the UK business continuing to grow its range of blue-chip dealer group, fleet and OEM clients and its internal team.

Commenting on Fitzpatrick’s appointment, Neil Frost said: “We look forward to him enhancing our market presence and client support plus expanding into new market segments and optimising revenue growth with our partner companies.”

Fitzpatrick commented: “We are seeing a decisive shift in the industry, as more remarketing partners transition from traditional vehicle disposal models to embrace the speed, intelligence, and trust built into our digital marketplace.

“Our mission is to enable the next generation of remarketing, fleet management, and data-driven mobility solutions – with the customer at the centre of every innovation.”