Europcar Group has rebranded with a new name and identity to reflect its transformation into a mobility provider.

The new name and brand identity reflect the transformation of the group

The business – now known as Europcar Mobility Group – has provided car rental in Europe for almost 70 years but the last few years have seen it diversify into offering a wide range of services including chauffeur services, car sharing and peer-to-peer car-sharing.

Recent acquisitions have included Ubeeqo, a European start-up specialised in car-sharing, and Brunel, a provider of chauffeur services. More recently, the group also bought Scooty, a scooter-sharing start-up, and took minority investments in Snappcar, the second largest international peer-to-peer car-sharing player in Europe, and Wanderio, a multimodal search and comparison platform.

The firm has also continued to invest in its traditional rental services with the 2017 acquisition of low-cost car rental specialist Goldcar and Buchbinder, one of the major vehicle rental leaders in Germany.

Caroline Parot, Europcar Mobility Group CEO, commented: “Our customers’ expectations and needs are rapidly evolving, and we all know now that the traditional model of owning a car doesn’t fit-for-all anymore. Furthermore, thanks to technology and digital innovation, there are now many other smart and cost-effective solutions to get from one point to another, and that’s what really matters for people.

“In this context, there is a clear need for global mobility providers, making people’s lives easier. We are convinced that we are in a very good position to play our role as a leader in this paradigm shift. We want to be the preferred ‘Mobility Service Company’ by offering attractive alternative solutions to vehicle ownership.”