Kia considering upmarket model trials in Europe

By / 11 years ago / News / No Comments

At the moment the Korean company's largest offering in Europe is the Optima, known as the K5 in its domestic market, but it has two larger cars in its range – the BMW 5 Series/Mercedes E-Class-sized K7, also sold as the Cadenza in some countries, and the luxurious, technology-laden K9, which is available as the Quoris in a few markets and soon to go on sale in America.

The Cadenza is the car Kia is contemplating putting on trial in Europe to see how it is received.

‘We would like to introduce 1,000 units to get feedback from customers,’ said Soon-Nan Lee, the company's vice-president for overseas marketing to news agency Headlineauto.

‘In 2016 there will be the next Cadenza and this is the car we could bring to Europe. We are studying right-hand drive for Australia, the UK and South Africa and other markets.’

If the next Cadenza does come to Europe it could bring some of the state-of-the-art technology from the Quoris, said Mr Lee. This includes active safety systems, a sophisticated head-up display unit, a multi-display TFT LCD instrument cluster and VIP rear seats with heating, cooling and electronic reclining.

However, the new Cadenza would have to offer diesel engines – not available in the current car – to stand any chance of success in Europe. 

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