Mr Kwirandt was previously head of Alphabet’s eMobility Fleet Business Project, under which he planned and oversaw the 2013 international roll-out of advanced Business Mobility solution AlphaElectric.

Alphabet said that Mr Kwirandt’s expertise would be used to reinforce its strategy as a provider of Business Mobility solutions that respond to future as well as current customer demands. In light of that, Alphabet’s development and implementation of innovative concepts, such as AlphaElectric and Corporate CarSharing solution AlphaCity, will gain importance.

‘Operating leases are our core business but nowadays leasing alone is not sufficient in meeting the mobility needs of our customers,’ said Mr Kwirandt. ‘With our holistic Business Mobility approach, we can already offer products today that fulfil the mobility requirements of tomorrow. AlphaCity and AlphaElectric are just two of those products.’

He continued: ‘Increasingly, the fulfilment of specific customer demands through comprehensive fleet consulting and flexible, tailor-made product offers are decisive success factors in our industry. In this context, transparency, sustainability, cost-efficiency and user-friendliness are always our first priority.’

Mr Kwirandt joined the BMW Group in 2001 and has since managed several executive roles including in-house consultant for organisational development and marketing and area manager for BMW Group Used – Car Strategy.