Sixt unites mobility services under single MaaS platform
Sixt has launched a new app that brings together all of its mobility solutions onto one platform.
Said to be a world-first, the ‘One’ app integrates the firm’s car rental (Sixt rent), car sharing (Sixt share) and the ride-hailing/taxi (Sixt ride) products and enables customers to book and pay for services online. The ‘One’ platform also integrates services from other ride hailing and taxi partners and covers roughly 240,000 vehicles, 1,500 affiliated partners and more than one million drivers.
Erich Sixt, CEO of Sixt SE, said: “In Sixt we have achieved an outstanding brand that, for our 20 million customers, stands for innovation and premium services. Today we, as market leader in Germany, are coming a large step closer to achieving our vision of being a global provider of individualised mobility. We have laid the foundation for continuing our decades-long success story into the future.”
Services in detail:
Sixt Rent – The new app will serve as a “digital counter” for the Sixt Rent services. Customers in Germany can already select their vehicle digitally at top airports up to 30 minutes before the start of the rental period, go to the car park without making a detour to the counter and open the vehicle directly via the Sixt app. In 2019, this service is to be expanded to other airports in Europe and the USA as well as selected stations in urban areas.
Sixt is also planning to consistently expand its network of more than 2,200 stations worldwide, including with digital stations, for example on parking spaces of hotels or parking garages, to help bridge the gap between car rental and stationary car sharing. This will enable Sixt to offer combined offerings in smaller and medium-sized cities as well.
Sixt Share – Customers will be able to use the car of their choice for just a few minutes or up to 27 days and will be able to return it to more than 2,200 Sixt stations worldwide and also in all business areas.
Sixt Ride – This will offer a comprehensive range of taxi, ride and transfer services via the app, delivered through more than 1,500 partners; said to be one of the world’s largest networks of taxi and ride hailing services. Customer can be picked in 250 major cities in Europe and the USA can be picked up in less than 10 minutes and book transfers in advance in over 60 countries and 500 cities.
Commenting on the new app, Alexander Sixt, chief strategy officer of Sixt SE, added: “As a market leader with approximately 240,000 vehicles worldwide, we have built up a strong customer base. Now, with our new mobility platform ‘One’, we are taking the next strategic step. We are bringing together things that belong together and are combining car rental, car sharing and ride-hailing/taxi into the world’s first and fully integrated mobility platform – not tomorrow, but today. This presents us with the opportunity of limitless scaling within the growing mobility-services market.
“By combining the already scaled car rental service with car sharing, Sixt is going beyond the limits of the offers that currently exist. In order to offer people a real alternative to their own car, we have built an open platform and are extending our hand to all providers of modern mobility as well as car manufacturers. The challenges of tomorrow’s mobility demand a partnership-based approach.”