ChargeGuru and Zeplug have officially rebranded their unified European operations under the single name Tohmo.

The new branding centres on accessibility and trust

The name is a portmanteau of three references: ‘Tomo’ (Japanese for friend), ‘Ohm’ (the unit of electrical resistance) and ‘Home’ (the primary EV charging location). Backed by a tagline of ‘We are where you are’, the new branding centres on accessibility and trust.

This strategic move unifies the two private EV charging pioneers to accelerate their joint expansion across Europe.

ChargeGuru and Zeplug originally operated as sister brands, with Zeplug pioneering private EV charging solutions in 2014. In 2022, ChargeGuru launched in the UK market to deliver fully funded EV charging across residential and commercial properties.

The latest announcement follows an operational merger between the two brands in November 2023 and marks the final step in their integration.

Unifying under the single Tohmo brand brings together the group’s end-to-end expertise across the entire EV charging value chain: spanning infrastructure installation, financing, operations and ongoing maintenance.

Tohmo currently operates in six countries – France, Germany, Spain, Italy, Portugal and the UK – with over 100,000 charging points installed and 5,000 corporate clients.

In the UK, Tohmo designs, installs, operates and maintains charging infrastructure tailored specifically for apartment blocks and office buildings.

Nicolas Banchet, co-founder of Tohmo, said: “In 2023, merging Zeplug and ChargeGuru allowed us to combine our expertise and establish a strong presence across every segment of the private charging market.

“Three years later, transitioning to a single brand, Tohmo, marks the next logical step in our integration. It reflects our commitment to offering a seamless European solution while preserving our founding expertise.”

Denis Watling, managing director of Tohmo UK, added: “While our name is changing to Tohmo, our focus in the UK remains exactly the same as it did when we were ChargeGuru. We still know the UK’s transition to electric vehicles will only succeed if it works for everyone, especially the millions of drivers living in flats or without dedicated driveways. Operating as Tohmo reflects our place within a unified European group as we continue advocating for and delivering accessible charging across the UK.”

The company stressed that the rebranding will not alter any services provided to current customers. All contracts, charging solutions and existing teams will remain in place, as will daily customer support operations. Existing infrastructure will continue to operate as usual, with the Tohmo brand gradually replacing legacy communications previously sent under the ChargeGuru brand.

“Our customers have trusted us for years under the Zeplug and ChargeGuru names. Transitioning to Tohmo won’t alter those long-standing relationships,” outlined Gilles Gomis, co-founder of Tohmo. “We are keeping the same trusted expertise, now unified under a shared identity across all European markets.”