Online remarketing and data giant Autorola Group has tapped automotive heavyweight Paul Willis to join its board.

L-R: Peter Grøftehauge, owner and CEO of Autorola Group, with new board member Paul Willis

Willis joins the group after most recently serving as CEO of Al-Futtaim Automotive, where he oversaw 18 business units across multiple markets.

He has also held senior executive roles within Volkswagen Group and leadership positions at BMW, Ford Motor Company, Mazda, Toyota and Kia Motors Europe, giving him deep insight into global automotive ecosystems and mobility value chains.

His appointment comes as Autorola continues to expand its global footprint, leveraging Willis’s expertise in large-scale transformation to accelerate the group’s digital and data-driven remarketing strategy.

“Paul Willis brings exceptional operational depth and strategic perspective to Autorola,” said Peter Grøftehauge, Autorola Group’s owner and CEO.

“His experience leading large-scale transformation and strengthening international operations aligns closely with our ambition to accelerate global growth.”

Autorola, which operates in 24 countries including the UK, is a leader in online remarketing and automotive IT solutions for professional used car and fleet management.

“Autorola is uniquely positioned to lead the digital evolution of the automotive and mobility lifecycle,” said Willis.

“Its combination of global scale, data intelligence and digital capabilities creates a strong platform for future growth. I look forward to supporting the board and contributing to the group’s strategy,” he added.